Check out this report from People about the Nautica Malibu Triathlon. Of course, they were there to report on J-Lo and Matthew McConaughy, who were racing in the event. I just had to share this quote from the description of McConaughy's preparation for the event:
"But for McConaughey, the event was all business. The actor (and fitness buff) had his game face on before the race as he stretched. He even had a friend rub deodorant on his neck to cut down on his friction from his suit. "